2300 Portola Dr
Santa Cruz, CA
A rare opportunity to own the longtime home of KSCO NewsTalk Radio (AM 1080 / FM 104.1) at 2300 Portola Drive, Santa Cruz, CA. Broadcasting since 1947, KSCO — known as “Santa Cruz’s Own” — has been a cornerstone of local media and community dialogue for nearly 80 years.
Strategically located on a high-visibility corridor between downtown Santa Cruz and Capitola, the property benefits from strong traffic exposure and proximity to beaches, retail, dining, and major commuter routes including Highway 1.
The existing facility is purpose-built for broadcast operations, featuring studio space, offices, and technical infrastructure. This creates immediate opportunity to continue radio operations or reposition the property for creative office, media production, co-working, or other commercial uses (subject to local planning).
With its legacy, location, and flexibility, this is more than just commercial real estate — it’s a unique piece of Santa Cruz history with significant future potential.